Marketing on the Bright Side.

We help organizations connect strategy with execution, aligning marketing and sales, driving scalable demand generation, and building the operational structure needed to sustain growth.

Let’s make your brand shine

Strategic Marketing & Revenue Enablement Consulting

Whether you need a fractional marketing leader, campaign architect, or operations strategist, we deliver marketing that actually converts, from foundation to full funnel.

Fractional Marketing Leadership & Go-to-Market Strategy

Provide senior-level marketing leadership to align sales and marketing, accelerate growth, and execute go-to-market plans that drive measurable ROI. Ideal for companies needing experienced direction without a full-time CMO.

Marketing Operations & Automation

Streamline marketing and sales operations through effective automation, CRM management, and data-driven process improvement.

Event & Partnership Strategy

Develop and execute programs that expand reach, strengthen relationships, and drive qualified pipeline opportunities.

Paid Media & LinkedIn Ads Strategy

Design and manage paid campaigns that deliver visibility, engagement, and measurable conversions.

SEO, CRO & Digital Optimization

Enhance your online presence through technical SEO, conversion optimization, and data-backed content improvements.

Our Story

Photo of Marissa Notaro Marissa Notaro

Marissa started Sonny Side after years of turning vision into execution, building demand engines, tightening operations, and jumping into the weeds across fast-moving tech, cybersecurity, and both B2B and B2C organizations. She kept seeing the same challenge: teams were constantly pivoting but lacked someone who could connect the dots between strategy, systems, and execution.


She created Sonny Side to close that gap, a place where creative thinking, operational clarity, and revenue-focused execution finally work together. Named after her dog Sonny, the studio reflects the optimism, focus, and forward momentum she brings to every partnership.


Her experience in high-velocity environments taught her that real growth comes from alignment, structure, adaptability, and experimentation with purpose. Sonny Side is the result, a blend of strategic leadership and hands-on delivery so companies can scale with clarity and confidence.

The Sonny Side Difference

Every engagement starts with understanding your product, audience, revenue goals, and internal bottlenecks. We collaborate with the necessary stakeholders to align priorities and build a strategic foundation. From there, we turn strategy into execution, implementing the systems, processes, and campaigns needed to drive predictable growth.

Client Photo Luis Rolim

“I had the real privilege of managing Marissa at Phaidon, where she joined as an intern and quickly became one of the most impressive young talents I’ve worked with. From day one, her creative instinct, energy, and ability to bring ideas to life stood out. She didn’t just deliver, she elevated every project she touched. Marissa’s growth was incredible to watch. She took on every challenge with enthusiasm, developed her strategic thinking fast, and became someone I could rely on completely. She was proactive, collaborative, and had a natural ability to connect with people across teams, always making life easier for those around her.”

Client Photo Charlotte Hinrichs

“She consistently brought fresh, strategic thinking to every project. Her energy, creativity, and ability to think outside the box made her a standout contributor. Marissa is not only incredibly hardworking and determined, but she also has a knack for identifying marketing opportunities that drive real results.”

Client Photo Ashley Sylvin

“Marissa was hands-on in refining site campaigns and introducing smarter lead-generation forms that strengthened our inbound strategy. She worked well under pressure, kept communication clear across teams, and had a knack for turning complex ideas into workable solutions. Her mix of technical skill and strategic thinking made her a standout collaborator.”

Client Photo Taylor Lipscomb

“Marissa's efforts had an impact on those performed by a professional who had been in the industry for years. She led meetings with senior leaders across the globe with ease, was consistently providing ideas and strategies to elevate the content we produced, and was the epitome of a team player and leader.”

Client Photo Juliana Florio

“What stands out most about Marissa is her balance of strong leadership and genuine kindness. She brings both strategic vision and an ability to execute effectively, creating clarity and confidence across every project.”

Client Photo Tiffany Mezzone

“Marissa is an enthusiastic employee with strong skills to offer. She is a great addition to any team bringing positive energy, ideas, and a strong work ethic.”

Client Photo Cynthia Mattick

“Marissa is a driven and hardworking individual, who works to ensure all projects and deadlines are met in a timely manner. She is extremely thorough, and meticulous in her work.“

Let’s talk

Tell us about your product and goals, we’ll reply with next steps.